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Counterpoint Research<\/strong> said North America\u2019s foldable smartphone market<\/a> is growing quickly as rising competition and Apple Inc.\u2019s<\/strong> expected entry reshape the industry.<\/p>\n The firm reported on Thursday that the North American foldable smartphone market expanded 28% year-over-year in 2025, making it one of the fastest-growing regions globally.<\/p>\n Growing consumer awareness and improved accessibility drove demand as more OEMs introduced devices across the clamshell and book-type segments.<\/p>\n Don’t Miss:<\/strong><\/p>\n The firm said the market has evolved beyond Samsung Electronics Co., Ltd.\u2019s<\/strong> long-standing dominance into a more competitive, multi-layered landscape, driven by stronger carrier support and wider product availability.<\/p>\n Samsung remains the clear leader, capturing 51% of North America\u2019s foldable smartphone shipments last year. However, intensifying competition has begun to chip away at its share.<\/p>\n The company continues to dominate the book-style segment, but its clamshell Galaxy Z Flip lineup is facing mounting pressure from Motorola. That challenge could deepen as Motorola prepares to launch its book-style Razr Fold this summer, setting up a more direct showdown with Samsung in both form factors.<\/p>\n Trending:\u00a0This Startup Thinks It Can Reinvent the Wheel \u2014 Literally<\/a><\/strong><\/p>\n Meanwhile, Motorola<\/strong> and Alphabet Inc.\u2019s<\/strong> Google<\/strong> reached record market shares of 44% and 5%, respectively, in 2025, signaling a rapidly shifting competitive balance.<\/p>\n Previously, Counterpoint said Apple is already influencing the market ahead of its foldable launch and projected it could capture 46% of the North American market share in 2026.<\/p>\n The firm attributed this positioning to Apple\u2019s ecosystem and large-screen software capabilities, prompting rivals to shift toward larger, book-style foldables and refine their designs.<\/p>\n See Also:\u00a0The \u2018ChatGPT of Marketing’ Just Opened a $0.91\/Share Round \u2014 10,000+ Investors Are Already In<\/a><\/em><\/strong><\/p>\n Counterpoint expects the foldable market to grow 20% year over year in 2026, but said Apple\u2019s entry could determine how that growth is distributed.<\/p>\n While foldables currently account for just 1.6% of total smartphone shipments, OEMs are increasingly focusing on the segment to capture higher-margin opportunities.<\/p>\n<\/p><\/div>\n