{"id":42400,"date":"2026-04-06T01:34:07","date_gmt":"2026-04-06T01:34:07","guid":{"rendered":"https:\/\/foreignnewstoday.com\/?p=42400"},"modified":"2026-04-06T01:34:07","modified_gmt":"2026-04-06T01:34:07","slug":"how-an-irish-genius-drove-down-the-price-of-guinness-using-ai-modeled-after-uks-traitors-champ","status":"publish","type":"post","link":"https:\/\/foreignnewstoday.com\/?p=42400","title":{"rendered":"How an Irish genius drove down the price of Guinness using AI modeled after UK&#8217;s &#8216;Traitors&#8217; champ"},"content":{"rendered":"<p><br \/>\n<br \/><\/p>\n<div>\n<p>He\u2019s a high-tech hero!<\/p>\n<p>A fed-up beer geek used an AI bot to create a \u201cliving index\u201d of what local bars are charging for Guinness \u2014  a database that\u2019s now credited for driving down prices across the Emerald Isle. <\/p>\n<p>Startup founder Matt Cortland, 37, created an AI bot modeled after a UK reality TV show to poll 3,000 bars on their price tags after he shelled out \u20ac7.80, or roughly $8.93, for a single pint of Guinness at a Dublin pub in early March.<\/p>\n<p>His shock eventually faded into a relentless curiosity. First, he checked Ireland\u2019s Central Statistics Office, which he learned had stopped price tracking Guinness in 2011, reports said.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Matt Cortland founded the Guinndex to track the average price of Guinness in Ireland. <span class=\"credit\">Matt Cortland<\/span><\/figcaption><\/figure>\n<p>Guinness is the most popular drink of choice in Ireland and its headquarters are based in Dublin.<\/p>\n<p>Creating a new price tracking index was a massive undertaking that Cortland knew he couldn\u2019t accomplish alone so, he employed, or rather created, the perfect partner, according to the hoptimistic entrepreneur.<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Cortland made an AI program named Rachel who called 3,000 pubs across the country. <span class=\"credit\">Anton Ivanov Photo \u2013 stock.adobe.com<\/span><\/figcaption><\/figure>\n<p>\u201cI was like, \u2018Well, can I just call every pub in Ireland and conversationally ask them with AI?\u2019 I pulled the thread, and I just kept pulling the thread, and here we are,\u201d Cortland told <a href=\"https:\/\/fortune.com\/2026\/03\/30\/guinness-beer-prices-ireland-anthropic-claude-ai\/\" target=\"_blank\" rel=\"noopener\">Fortune<\/a>.<\/p>\n<p>Cortland built Rachel, inspired by UK\u2019s \u201cThe Traitors\u201d winner Rachel Duffy, and dispatched the AI to call 3,000 pubs across the island nation. In each call, Rachel inquired about the price of a pint of Guinness.<\/p>\n<p>Of the 3,000 calls, 2,052 were answered, and more than 1,000 told Rachel the price of their Guinness, as reported by <a href=\"https:\/\/tech.eu\/2026\/03\/20\/meet-rachel-the-ai-agent-that-phoned-3000-pubs-to-price-a-pint\/\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">TechEU<\/a>.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Guinness is the most popular beer in Ireland. <span class=\"credit\">bizoo_n \u2013 stock.adobe.com<\/span><\/figcaption><\/figure>\n<p>Many of the well-meaning bartenders had no idea they were talking to a computer.<\/p>\n<p>\u201cThe cost of a pint of Guinness? Twenty-five pounds. But if you\u2019re coming in for a wee drink, I\u2019ll give it to you for a fiver,\u201d one bartender in Northern Ireland told Rachel, as reported by Fortune.<\/p>\n<p>\u201cListen, they\u2019re normally \u20ac6.20, but if you can\u2019t afford one, we\u2019ll buy you one. We\u2019ll look after you,\u201d another in Kilkenny, Ireland, assured.<\/p>\n<p>Rachel logged its findings, which Cortland used to create the \u201c<a href=\"https:\/\/guinndex.ai\/\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">Guinndex<\/a>,\u201d a \u201cliving, breathing\u201d consumer price index for a pint of Guinness across Ireland.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The average was around \u20ac6.02 on Sunday, according to the Guinndex. <span class=\"credit\">Dawid \u2013 stock.adobe.com<\/span><\/figcaption><\/figure>\n<p>Cortland told the outlet that pricey pints creeping over \u20ac7 have plummeted to \u20ac6 or lower since he published the tracker.<\/p>\n<p>In one instance, he said a pub owner reportedly slashed the cost of his Guinness by \u20ac0.40 and then updated the entry on the Guinndex himself.<\/p>\n<p>Cortland hopes to replicate the project with other popular products. He spitballed a few ideas, ranging from the cost of a slice of pizza in New York City to prescription drugs in the US.<\/p>\n<p>He noted that his gripe isn\u2019t about the costs themselves, but the lack of transparency. <\/p>\n<p>\u201cIf you\u2019re charging \u20ac11 for a pint of Guinness, that\u2019s fair enough. But people should know that information,\u201d he told the outlet.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/nypost.com\/2026\/04\/05\/world-news\/how-an-irish-genius-drove-down-the-price-of-guinness-using-ai-modeled-after-uks-traitors-champ\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>He\u2019s a high-tech hero! A fed-up beer geek used an AI bot to create a \u201cliving index\u201d of what local bars are charging for Guinness \u2014&hellip;<\/p>\n","protected":false},"author":1,"featured_media":42401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-42400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world-news"],"_links":{"self":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts\/42400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42400"}],"version-history":[{"count":0,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts\/42400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/media\/42401"}],"wp:attachment":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}