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An apparently random occurrence aboard the Orion spacecraft quickly resulted in an \u201cout of this world\u201d ad campaign for the hazelnut cocoa spread Nutella.<\/p>\n
During a video clip posted by the crew of the Artemis II lunar mission \u2014 just moments before they broke the record, set by Apollo 13, for distance traveled from earth \u2014 a jar of Nutella floated across the cabin, tumbling end over end as it prominently displayed the label.<\/p>\n
\u201cA jar of Nutella was seen floating through the Orion spacecraft approximately 4 minutes before the Artemis II crew made history as they passed the Apollo 13 distance record from 1970 of 248,655 miles from Earth on Monday,\u201d CBS News captioned a short video of the moment.<\/p>\n
\nA jar of Nutella was seen floating through the Orion spacecraft approximately 4 minutes before the Artemis II crew made history as they passed the Apollo 13 distance record from 1970 of 248,655 miles from Earth on Monday. pic.twitter.com\/wqt680thQL<\/a><\/p>\n
\u2014 CBS News (@CBSNews) April 6, 2026<\/a><\/p>\n<\/blockquote>\n
Nutella quickly capitalized on what was being hailed across X as the best accidental product placement in history, sharing a video clip with the caption, \u201cHonored to have traveled further than any spread in history. Taking spreading smiles to new heights.\u201d<\/p>\n
\nHonored to have traveled further than any spread in history \ud83d\ude80 Taking spreading smiles to new heights \u2764\ufe0f pic.twitter.com\/vDUJMi1qbS<\/a><\/p>\n
\u2014 Nutella (@NutellaUSA) April 6, 2026<\/a><\/p>\n<\/blockquote>\n
Bright, bold letters on the screen \u2014 as the jar flipped across the frame \u2014 read simply, \u201cNutella is out of this world.\u201d<\/p>\n
NASA\u2019s Kennedy Space Center got in on the joke, posting in response<\/a>, \u201cEnjoying sweet treats while our Artemis crew takes sweet photos of the Moon!\u201d<\/p>\n
Hilton Hotels posted<\/a>, \u201cA suite touch to a historic journey.\u201d<\/p>\n
Ultrarunner Carilyn Johnson suggested<\/a> a joint campaign with Moon Pies, saying, \u201cThere it is! We\u2019ve been waiting. Now, consider a product mashup with @MoonPie. Their dialogue with NASA has been an absolute delight! And a Nutella Moon Pie sounds delish!\u201d<\/p>\n
The Moon Pies X account has been going back and forth with NASA since Artemis II launched, responding to photos of the rocket<\/a> and the earth<\/a> from space with comments like, \u201cPlease tell the moon how much we love her,\u201d and, \u201cEnough about Earth I wanna see that MOON.\u201d<\/p>\n<\/div>\n