{"id":44971,"date":"2026-04-08T17:55:08","date_gmt":"2026-04-08T17:55:08","guid":{"rendered":"https:\/\/foreignnewstoday.com\/?p=44971"},"modified":"2026-04-08T17:55:08","modified_gmt":"2026-04-08T17:55:08","slug":"sunny-ds-new-purple-stuff-vodka-seltzer-based-on-90s-tv-ad","status":"publish","type":"post","link":"https:\/\/foreignnewstoday.com\/?p=44971","title":{"rendered":"Sunny D&#8217;s new &#8216;purple stuff&#8217; vodka seltzer based on 90s TV ad"},"content":{"rendered":"<p><br \/>\n<br \/><\/p>\n<div>\n<p>It\u2019s a blast from the past for drinkers of Sunny <em>Delight.<\/em><\/p>\n<p>The beverage company announced a new vodka seltzer flavor based on a running joke from its old commercials.<\/p>\n<p>A now-iconic SunnyD <a href=\"https:\/\/www.youtube.com\/watch?v=z1ddM-FpiMg\" target=\"_blank\" rel=\"noopener\">commercial from the 1990s<\/a> introduced the \u201cpurple stuff,\u201d a mysterious purple drink that became a well-known reference point among a generation.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>SunnyD is introducing a purple version of their vodka seltzer. <span class=\"credit\">Harvest Hill Beverage Company<\/span><\/figcaption><\/figure>\n<p>Now, SunnyD is adding a purple flavor to their vodka seltzer lineup for the fans who grew up on that commercial and are now adults.<\/p>\n<p>SunnyD Vodka Seltzer PURPLE is a new limited-time, ready-to-drink vodka seltzer inspired by the gag \u2014 and fans can now taste the purple stuff for themselves.<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The old SunnyD commercial showed kids dissing the \u201cpurple stuff.\u201d <span class=\"credit\">Procter &amp; Gamble<\/span><\/figcaption><\/figure>\n<p>Before it rebranded its name, Sunny Delight ran a commercial where kids looked around the fridge for something refreshing to drink after playing outside, passing over the \u201cpurple stuff\u201d and opting for the SunnyD orange and tangerine flavors.<\/p>\n<p>\u201cPURPLE was always the mystery in the fridge,\u201d Randi Jachino, Chief Marketing Officer of Harvest Hill Beverage Company, said in a <a href=\"https:\/\/www.prnewswire.com\/news-releases\/sunnyd-vodka-seltzer-brings-purple-to-life--a-flavor-30-years-in-the-making-302731926.html\" target=\"_blank\" rel=\"noopener\">statement<\/a>. <\/p>\n<p>\u201cNow it is the boldest thing in the cooler. We are excited to see the lively discussions start all over again.\u201d<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>SunnyD Vodka Seltzer PURPLE contains 4.5% ABV. <span class=\"credit\">Harvest Hill Beverage Company<\/span><\/figcaption><\/figure>\n<p>People on <a href=\"https:\/\/www.instagram.com\/p\/DWoqK68iWg6\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> seem to be excited about the nostalgic drink.<\/p>\n<p>\u201cI need to try this purple drank!\u201d one person wrote.<\/p>\n<p>\u201cNow this is how brands should be acting. Incredible stuff,\u201d another wrote.<\/p>\n<p>\u201cCurrently making a beeline to the store to pick up a pack,\u201d someone shared.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe title=\"Sunny Delight &quot;Purple Stuff&quot; Commercial (1991)\" width=\"1170\" height=\"878\" src=\"https:\/\/www.youtube.com\/embed\/z1ddM-FpiMg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/p>\n<\/figure>\n<p>Rather than \u201cover-explaining the past,\u201d the brand put a modern twist on the old joke, crafted for adult social occasions like hanging out in the backyard or beach days.<\/p>\n<p>The \u201cpurple\u201d stuff is often treated as a mere offhand joke, but many assume it hints cheap, sugary fruit drinks with brands like Kool-Aid. Showing the kids choosing SunnyD over the \u201cpurple stuff\u201d asserted their hierarchy in a crowded category.<\/p>\n<p>SunnyD Vodka Seltzer PURPLE is described as \u201clight\u201d and \u201cbubbly\u201d at 4.5% ABV. It\u2019s available at select retailers nationwide starting in April at $9.99 for a pack of four.<\/p>\n<p>SunnyD <a href=\"https:\/\/nypost.com\/2023\/03\/08\/sunnyd-is-releasing-a-nostalgic-alcoholic-beverage\/\">first introduced its vodka seltzer line<\/a> in March 2023, featuring\u00a0the signature tangy orange flavor of the nostalgic drink mixed with vodka and seltzer. The idea came to life thanks to popular demand from consumers.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/nypost.com\/2026\/04\/08\/lifestyle\/sunny-ds-new-purple-stuff-vodka-seltzer-based-on-90s-tv-ad\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a blast from the past for drinkers of Sunny Delight. The beverage company announced a new vodka seltzer flavor based on a running joke from&hellip;<\/p>\n","protected":false},"author":1,"featured_media":44972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-44971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts\/44971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44971"}],"version-history":[{"count":0,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts\/44971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/media\/44972"}],"wp:attachment":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}