Kim Granito<\/a>, chief marketing officer of AMC. \u201cIt\u2019s a conversation.\u201d The new series debuts on April 12.<\/p>\n\n\tGone are the days when a TV company could simply run promos on its own air touting the tune-in time for a new show premiere. Many one-time couch potatoes no longer watch TV in such fashion, so the outlets looking for new viewers need to use a broader assortment of media opportunities to drive interest.<\/p>\n
\n\tIn an intriguing ploy, AMC will make 21 three-minute-long segments of the series\u2019 premiere available via TikTok on Sunday, giving users there the chance to watch the entire premiere episode on the short-form video serviced if they view the vignettes in order. \u201cWe think it will help us bring in a younger audience,\u201d says Granito.<\/p>\n
\n\tAMC has made the launch of \u201cThe Audacity\u201d a priority, the executive says. The debut represents \u201cour biggest new series launch of the year,\u201d says Granito. \u201cThe series is set in Silicon Valley, in the world of technology, and while that\u2019s not a world that everyone is immersed in from day to day, it is one that touches everyone\u2019s\u2019 lives very intimately.\u201d<\/p>\n
\n\tThe company will play off the tech-industry environment of the show by putting ads in elevators in use at the offices of specific technology companies via Captivate, the out-of-home advertising company. The ads will show upon on digital screens in office building elevators, offering up quotes from Duncan Polk, a central CEO character on \u201cThe Audacity\u201d played by actor Billy Magnussen.<\/p>\n
\n\tAMC will make a direct play to subscribers on Charter Communications\u2019 Spectrum by running a spot with Magnussen telling them they can watch the show on the AMC+ streaming service at no extra cost. Charter has in several recent negotiations won access to streaming counterparts of its linear networks.<\/p>\n
\n\tMeanwhile, Samsung TV Plus will exclusively simulcast the series premiere of \u201cThe Audacity\u201d on Sunday, April 12 at 9pm eastern only on Samsung TV Network, the service\u2019s flagship channel.<\/p>\n
\n\tThe tech-industry milieu, says Granito, gives AMC \u201cpermission to have fun with blurring the lines between the show\u2019s world and the real world.\u201d<\/p>\n<\/div>\n
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