{"id":48416,"date":"2026-04-12T08:55:51","date_gmt":"2026-04-12T08:55:51","guid":{"rendered":"https:\/\/foreignnewstoday.com\/?p=48416"},"modified":"2026-04-12T08:55:51","modified_gmt":"2026-04-12T08:55:51","slug":"indian-film-studios-rapidly-adopt-ai-to-slash-costs-production-time-by-75-80","status":"publish","type":"post","link":"https:\/\/foreignnewstoday.com\/?p=48416","title":{"rendered":"Indian Film Studios Rapidly Adopt AI to Slash Costs &#038; Production Time by 75-80%"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"subheading\">Indian film studios are reportedly using AI to slash production time and cut costs \u2014 building the moviemaking future that Hollywood is trying to prevent.<\/p>\n<p class=\"a9d-pre\">While union contracts restrict American studios\u2019 use of AI, Indian cinema is racing ahead,\u00a0reshaping the economics of filmmaking and compressing production timelines, according to a <a href=\"https:\/\/www.reuters.com\/technology\/ai-is-rewiring-worlds-most-prolific-film-industry-2026-04-04\/\">report<\/a> by Reuters.<\/p>\n<figure id=\"D-ROS-B1\" class=\"a9d\"\/>\n<figure id=\"M-ROS-B1\" class=\"a9d\"\/>\n<figure id=\"gmxrevmore\" class=\"H\"\/>\n<p>The Collective Artists Network, a Bollywood A-lister talent agency \u2014 which has brokered the careers of real-life superstars \u2014 is now generating\u00a0digital ones in its\u00a0Bengaluru office, using AI to create content popular in India, which\u00a0produces the most movies of any country.<\/p>\n<p>\u201cAI is slashing production costs to one-fifth of what they used to be for traditional filmmaking in genres such as mythology and fantasy,\u201d Rahul Regulapati, who heads the talent agency\u2019s AI studio \u2014 called Galleri5 \u2014 said.<\/p>\n<p><iframe title=\"AI Movie Trailer Maharaja in Denims\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/6gXnKMLfC3I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>When it comes to\u00a0production time,\u00a0Regulapati told Reuters it\u2019s been slashed \u201cdown to\u00a0a quarter.\u201d<\/p>\n<p class=\"a9d-pre\">Shifting audience habits, which involve the rise of streaming, are tightening\u00a0production budgets, industry insiders told the outlet.<\/p>\n<figure id=\"D-ROS-B2\" class=\"a9d\"\/>\n<figure id=\"M-ROS-B2\" class=\"a9d\"\/>\n<p>Last year, the\u00a0number of moviegoers fell to 832 million from\u00a01.03 billion in 2019, according to\u00a0consulting firm Ormax Media.<\/p>\n<p>Studios in India have responded by deploying artificial intelligence at a scale that hasn\u2019t been seen anywhere else,\u00a0even producing entire AI-generated films.<\/p>\n<p>India has\u00a022 official languages and hundreds of dialects throughout the country, which makes dubbing crucial for any movie to become a national hit. Audiences, meanwhile, have long complained about mismatched lip movement.<\/p>\n<p>This is a problem that Indian film studios are hoping to solve with the use of artificial intelligence.<\/p>\n<p>Subhabrata Debnath, the\u00a0co-founder of an AI startup that provides dubbing for top studios, told Reuters that AI preserves \u201cthe performance, identity and the speaking style of the person\u201d while altering the face enough to make the dubbing look natural.<\/p>\n<p class=\"a9d-pre\">Indian film studios are also using the technology to recut the endings of old movies \u2014 raking in additional sales.<\/p>\n<figure id=\"M-ROS-B3\" class=\"a9d adSo\"\/>\n<p>In one example, the 2013 hit\u00a0<em>Raanjhanaa<\/em>\u00a0was re-released after using AI to replace the film\u2019s tragic ending \u2014 in which the protagonist dies \u2014 with\u00a0a happier finale where he opens his eyes to see his lover, who smiles at him through tears.<\/p>\n<p>While the rewrite garnered backlash, the AI-altered movie still pulled in audiences, with one studio now reviewing\u00a0its 3,000-title catalog \u201cto identify candidates for AI-assisted adaptation,\u201d Reuters reported.<\/p>\n<p>Over a moderate period of time, artificial intelligence could boost\u00a0Indian media and entertainment firms\u2019 revenue by 10 percent and reduce costs by 15 percent, according to the consulting firm EY.<\/p>\n<p>Vikram Malhotra, founder of Abundantia Entertainment, told Reuters that the Bollywood production house is currently\u00a0building its AI capability from scratch, expecting content generated or assisted by the technology to account for one-third of its revenue within three years.<\/p>\n<p>Big tech companies, meanwhile, reportedly want in on the action, as Google partnered with\u00a0Bollywood director Shakun Batra last summer to create a cinematic series using its Veo 3 video-generation and Flow AI tools.<\/p>\n<p class=\"a9d-pre\">Collective Artists Network has also been working with Microsoft, telling\u00a0Reuters that the\u00a0software giant is\u00a0providing AI computing power to help \u201cshape the next wave of global storytelling.\u201d<\/p>\n<figure id=\"M-ROS-B4\" class=\"a9d adSo\"\/>\n<p>But Hollywood is unable to embrace AI in the same ways India has, due to union agreements and fears of job displacement.<\/p>\n<p>The\u00a0Screen Actors Guild\u00a0currently prohibits U.S.\u00a0studios from\u00a0digitally altering an actor\u2019s performance or creating replicas without the star\u2019s informed consent, while the Directors Guild of America bars studios from using AI for creative decisions without consulting the director.<\/p>\n<p>Bollywood director\u00a0Anurag Kashyap, however, told Reuters he is concerned about the growth of AI in India\u2019s filmmaking, as well as the lack of guardrails \u2014 but reluctantly conceded the economic case for studios using the technology.<\/p>\n<p>\u201cIn India, cinema isn\u2019t about art. It\u2019s purely business, so studios are going to use it to make mythologicals,\u201d Kashyap said of AI. \u201cOur audience is a sucker for it.\u201d<\/p>\n<p><em>Alana Mastrangelo is a reporter for Breitbart News. You can follow her\u00a0on\u00a0<a class=\"\" href=\"https:\/\/www.facebook.com\/ARmastrangelo\" target=\"_blank\" rel=\"noopener external\">Facebook<\/a>\u00a0and X at\u00a0<a class=\"\" href=\"https:\/\/twitter.com\/ARmastrangelo\" target=\"_blank\" rel=\"noopener external\">@ARmastrangelo<\/a>, and on\u00a0<a class=\"\" href=\"https:\/\/www.instagram.com\/alanamastrangelo\/\" target=\"_blank\" rel=\"noopener external\">Instagram<\/a>.<\/em><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.breitbart.com\/entertainment\/2026\/04\/11\/hollywoods-worst-nightmare-indian-film-studios-rapidly-adopt-ai-to-slash-costs-production-time-by-75-80\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian film studios are reportedly using AI to slash production time and cut costs \u2014 building the moviemaking future that Hollywood is trying to prevent. While&hellip;<\/p>\n","protected":false},"author":1,"featured_media":48417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[47],"tags":[],"class_list":["post-48416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-south-america"],"_links":{"self":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts\/48416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48416"}],"version-history":[{"count":0,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts\/48416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/media\/48417"}],"wp:attachment":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}