{"id":49692,"date":"2026-04-13T17:05:49","date_gmt":"2026-04-13T17:05:49","guid":{"rendered":"https:\/\/foreignnewstoday.com\/?p=49692"},"modified":"2026-04-13T17:05:49","modified_gmt":"2026-04-13T17:05:49","slug":"neon-promotes-marketing-execs-joey-monteiro-and-alexandra-altschuler","status":"publish","type":"post","link":"https:\/\/foreignnewstoday.com\/?p=49692","title":{"rendered":"Neon Promotes Marketing Execs Joey Monteiro and Alexandra Altschuler"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOn the heels of a record 18 Oscar nominations, including a best international feature win for \u201cSentimental Value,\u201d <a href=\"https:\/\/variety.com\/t\/neon\/\" id=\"auto-tag_neon\" data-tag=\"neon\">Neon<\/a> has announced a series of promotions and a strategic new hire across its marketing department.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe studio has elevated Joey Monteiro to president of worldwide marketing, where he will oversee both domestic and international marketing for the studio, while Alexandra Altschuler has been elevated to President of Media.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMonteiro joined Neon in 2024 as exec VP of international marketing from Sierra-Affinity\/eOne, where he served as exec VP of marketing and publicity and was responsible for creative marketing across film markets and festivals, as well as international distribution. His work includes campaigns for Academy Award-winning and nominated films including \u201cDrive,\u201d \u201cWhiplash,\u201d \u201cI, Tonya,\u201d \u201cManchester by the Sea\u201d and \u201cNightcrawler.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSince joining Neon in 2023 as VP of media, Altschuler has been a key architect of Neon\u2019s evolution, building the media team from the ground up, executing media strategy and buying entirely in-house. Altschuler joined Neon after a 5-year tenure at A24, where she helped launch multiple Academy Award-winning projects, in addition to buzzy titles such as the Australian horror film, \u201cTalk to Me.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAdditional promotions in the marketing department include Don Wilcox (to exec VP of Marketing), Mike Winton (to exec VP of Marketing) and Danielle Lee (to director, creative services). The company also welcomes Cat Fisher as exec VP of Marketing; Fisher joins the company from FilmNation Entertainment, where she served as VP of marketing. Wilcox, Lee and Fisher will all report to Monteiro.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWhat this team has built is incredibly special. It\u2019s a deep bench of talent that has been delivering at a high level for nearly a decade, and it\u2019s gratifying to see that work evolve and continue to be recognized,\u201d said Tom Quinn, NEON founder and CEO, in a statement announcing the moves.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tRecent highlights from Neon\u2019s marketing team include their work on six Oscar-nominated films, including best picture nominees \u201cSentimental Value\u201d and \u201cThe Secret Agent.\u201d The team was also responsible for the viral \u201cF Your Consideration\u201d billboard for Park Chan-wook\u2019s \u201cNo Other Choice,\u201d which was snubbed by the Academy. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNeon launched its campaign for Boots Riley\u2019s \u201cI Love Boosters,\u201d in theaters on May 22, at SXSW with a live performance by star Keke Palmer. Next up, the distributor will release Damian McCarthy\u2019s \u201cHokum,\u201d starring Adam Scott, on May 1, before heading to the Cannes Film Festival with five films screening in competition and one out of competition. <em>Variety<\/em> exclusively revealed that the six-time Palme d\u2019Or-winning studio had acquired <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/variety.com\/2026\/film\/news\/neon-buys-hope-cannes-film-festival-1236713358\/\">\u201cHope,\u201d a sci-fi thriller from Korean auteur Na Hong-jin<\/a>, ahead of its Cannes premiere. Neon\u2019s main competition titles include Cristian Mungiu\u2019s \u201cFjord,\u201d Arthur Harrari\u2019s \u201cThe Unknown,\u201d Kore-eda\u2019s \u201cSheep in the Box\u201d and Hamaguchi\u2019s \u201cAll of a Sudden.\u201d Nicolas Winding Refn\u2019s, \u201cHer Private Hell,\u201d will screen out of competition. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>More to come\u2026<\/em><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/variety.com\/2026\/film\/news\/neon-promotions-marketing-joey-monteiro-alexandra-altschuler-1236720438\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the heels of a record 18 Oscar nominations, including a best international feature win for \u201cSentimental Value,\u201d Neon has announced a series of promotions and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":49693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-49692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertaonment"],"_links":{"self":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts\/49692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49692"}],"version-history":[{"count":0,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts\/49692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/media\/49693"}],"wp:attachment":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}