{"id":51023,"date":"2026-04-15T02:46:28","date_gmt":"2026-04-15T02:46:28","guid":{"rendered":"https:\/\/foreignnewstoday.com\/?p=51023"},"modified":"2026-04-15T02:46:28","modified_gmt":"2026-04-15T02:46:28","slug":"erewhon-pop-up-coming-to-lacma-in-socal","status":"publish","type":"post","link":"https:\/\/foreignnewstoday.com\/?p=51023","title":{"rendered":"Erewhon pop-up coming to LACMA in SoCal"},"content":{"rendered":"<p><br \/>\n<br \/><\/p>\n<div>\n<p>Los Angeles\u2019 art world may be celebrating the long-awaited expansion of the Los Angeles County Museum of Art \u2014 but online, critics are fixated on something far less highbrow: smoothies.<\/p>\n<p>Today, LACMA revealed it will partner with ultra-luxe grocery chain Erewhon to open a cafe inside its new David Geffen Galleries expansion, and not everyone is sipping the Kool-Aid.<\/p>\n<p>The smoothie bar will be located on the ground level of the new galleries, offering Erewhon\u2019s signature organic blends, celeb collabs and famously sky-high price points to museum-goers.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Erewhon at LACMA will be open to all on May 4. <span class=\"credit\">Instagram\/lacma<\/span><\/figcaption><\/figure>\n<p>Instead of applause, the announcement has triggered a wave of backlash across social media, where critics argue the partnership clashes with the museum\u2019s public mission.<\/p>\n<p>\u201cThey should just make one out of tar from the tar pits,\u201d one commenter, John Arthur Hill, joked\u2014a nod to LACMA\u2019s famous neighbor, the La Brea Tar Pits.<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>Others were less amused. \u201c\u2026overpriced mediocre food for a museum that abandoned the concept that it belongs to the residents of Los Angeles,\u201d another wrote on Instagram. \u201cSeems appropriate.\u201d<\/p>\n<p>\u201cMuseum\u2019s are supposed to be accessible, Erewhon is the antithesis of accessible,\u201d added a disgruntled user.<\/p>\n<p>\u201cThis is not the place for an Erewhon! I hope this isn\u2019t true!\u201d one person commented, while another fumed: \u201cWhat a horrible decision. Get EREWHON out of this public space immediately.\u201d<\/p>\n<p>The criticism taps into a broader tension in Los Angeles: the growing overlap between elite wellness culture and public institutions.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Fans drink the Wake Up in Weho Smoothie at the grand opening of a new Erewhon store in West Hollywood, California on February 25, 2026. <span class=\"credit\">Jonathan Alcorn For CA Post<\/span><\/figcaption><\/figure>\n<p>The Erewhon outpost will be housed in the northeast pavilion on the W.M. Keck Plaza, so you can sip on a skin glaze smoothie will admiring Alexander Calder\u2019s \u201cHello Girls\u201d fountain. <\/p>\n<p>\u201cTypically these \u201coutposts\u201d at tourist attractions tack on even higher prices so no thanks,\u201d one person quipped. \u201cWhat a stupid idea.\u201d<\/p>\n<p>Erewhon has long transcended its grocery store roots, becoming a cultural lighting rod in recent years, known as much for its $20-some smoothies as for its organic offerings. <\/p>\n<p>LACMA\u2019s new David Geffen Galleries\u2014a sweeping redesign of the museum\u2019s campus\u2014has already drawn intense attention for its architecture and ambitious vision. But the Erewhon partnership is now adding a new layer to the conversation: who the museum is really for.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Erewhon at LACMA <span class=\"credit\">Instagram\/lacma<\/span><\/figcaption><\/figure>\n<p>The collaboration is a savvy move. By bringing in a brand that is effectively a tourist attraction in its own right, LACMA ensures foot traffic even from those who couldn\u2019t tell a Monet from a Manet.<\/p>\n<p>\u201cAre the selfies one takes with one\u2019s Erewhon smoothies Art,\u201d another commented. \u201cThere should be a Polaroid wall.\u201d<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/nypost.com\/2026\/04\/14\/lifestyle\/erewhon-pop-up-coming-to-lacma-in-socal\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Angeles\u2019 art world may be celebrating the long-awaited expansion of the Los Angeles County Museum of Art \u2014 but online, critics are fixated on something&hellip;<\/p>\n","protected":false},"author":1,"featured_media":51024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-51023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts\/51023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51023"}],"version-history":[{"count":0,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/posts\/51023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=\/wp\/v2\/media\/51024"}],"wp:attachment":[{"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foreignnewstoday.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}