NIVA<\/a> is about making sure Spotify\u2019s platform, editorial, and product capabilities are working in direct service of that ecosystem. We\u2019re here for the long game.\u201d<\/p>\n\n\tNIVA\u2019s Stephen Parker said, \u201cIndependent stages are where every artist gets their start and where nearly 200 million fans a year experience the joy of music, comedy, and performance. NIVA\u2019s Certified Live Independent is a seal that shows the sacrifices and ingenuity that goes into keeping their venue or festival independent. We\u2019re grateful that Spotify is elevating that seal and independent stages on their platform to allow millions of fans to experience the magic of these spaces.\u201d<\/p>\n
\n\tFeatures include:<\/p>\n
\n\tDiscovery: Expanded visibility for independent venues and events across existing Spotify features, including venue pages and the Live Events Feed,<\/p>\n
\n\tEditorial: The Independent Booker Spotlight playlist series, launching this summer as a new editorial format. Each month, NIVA will select an independent booker to create a playlist with Spotify\u2019s editorial team, spotlighting the people who help keep the lineups at independent stages fresh across the country.<\/p>\n
\n\tRecognition: Spotify will display the Certified Live Independent seal on venue pages, marking the independently owned venues that are the backbone of live music, the places where artists grow and fans find their people.<\/p>\n
\n\tDetails of the partnership follow:<\/p>\n
\n\tAmplifying independent events<\/em><\/p>\n\n\tTogether with NIVA, we\u2019re helping fans discover more independent shows on Spotify. That includes boosting visibility for independent venues through features like venue pages and the Live Events Feed, making it easier to find and show up for the shows that keep local scenes thriving.<\/em><\/p>\n\n\tMonthly playlist spotlights<\/em><\/p>\n\n\tThis summer, we\u2019re launching the Independent Booker Spotlight playlist series, the first editorial partnership of its kind for Spotify\u2019s live music team\u2014celebrating the people shaping independent live music behind the scenes.<\/em><\/p>\n\n\tEach month, NIVA will select an independent booker to create a playlist with Spotify\u2019s editorial team, spotlighting the people who help keep the lineups at independent stages fresh across the country.<\/em><\/p>\n\n\tRecognizing independent venues<\/em><\/p>\n\n\tNIVA\u2019s Certified Live Independent seal marks the independently owned venues that are the backbone of live music\u2014the places where artists grow and fans find their people. The seal is designed to enhance the quality and sustainability of independent live performance, while preserving the authentic and unique spirit that defines these cultural hubs. By displaying this seal on venue pages on Spotify, we\u2019ll surface and recognize the independent venues that are essential to how music grows\u2014giving them visibility on the platform that reflects their importance to the ecosystem.<\/em><\/p>\n\n\tInvesting in the future of live music<\/em><\/p>\n\n\tWe believe in supporting artists throughout their careers, and that includes investing in the venues that anchor both early growth and long-term community building. This partnership is one part of our broader commitment to live music, recognizing that unforgettable performances happen on stages big and small.<\/em><\/p>\n\n\tThis partnership goes beyond just sponsorship. We\u2019re making a commitment to supporting independent live music through visibility, recognition, and reinvestment\u2014from venue amplification and event discovery to spotlight programs and live events.<\/em><\/p>\n\n\tSpotify has supported the independent venue community for years, including by contributing $500,000 to the #SaveOurStages fund and, more recently, by launching the ability for fans to follow venues directly on Spotify\u2014bringing independent clubs into the same discovery ecosystem as major arenas. Today\u2019s announcement is the next step in that work.<\/em><\/p>\n<\/div>\n
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