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NASCAR\u2019s Full Speed<\/em> docuseries is heading to a new home and taking a new shape.<\/p>\n Per Sports Business Journal<\/a>, the third installment will move from Netflix to Prime Video and drop the multi-episode playoff format in favor of an 85-minute feature documentary focused entirely on the 2026 Daytona 500. It premieres March 5.<\/p>\n The series launched in January 2024 with a behind-the-scenes look at the 2023 Cup Series playoffs, part of NASCAR\u2019s push to broaden its audience amid the sports docuseries boom that followed Formula 1\u2019s Drive to Survive<\/em>. Season 1 drew 3.4 million views on Netflix in the first half of 2024 alone, and NASCAR saw four consecutive races with rising TV ratings<\/a> in the stretch after it dropped. Season 2 revisited the 2024 playoffs and arrived on Netflix in May 2025, but the numbers told a different story \u2014 900,000 views after release and another 200,000<\/a> from July through December, per SBJ.<\/p>\n NASCAR opted to scrap the format entirely for Season 3.<\/p>\n Moving the series to Prime Video makes sense for reasons that go beyond Netflix\u2019s diminishing returns. Prime Video became one of NASCAR\u2019s five domestic media rights partners<\/a> as part of the sport\u2019s seven-year, $7.7 billion deal that took effect last season, picking up a five-race midseason package. Its debut at the Coca-Cola 600 drew 2.6 million viewers<\/a> \u2014 down from the Fox number the year prior but well above what skeptics inside the industry projected \u2014 and the five-race package averaged 2.16 million viewers overall<\/a>, with a median age more than six years younger than NASCAR\u2019s linear audience. Putting Full Speed<\/em> on the same platform as the race broadcasts it\u2019s meant to complement is the logical extension of that relationship. The first two Netflix seasons will also be available on Prime Video.<\/p>\n The documentary centers on four drivers: Kyle Busch, Brad Keselowski, Connor Zilisch, and Noah Gragson. Tyler Reddick, who won the race for 23XI Racing by leading just one lap<\/a> \u2014 the last one \u2014 will feature prominently despite not being one of the pre-race focal points.<\/p>\n Prime Video\u2019s second season of NASCAR race coverage begins May 24 with the Coca-Cola 600.<\/p>\n \n\t<\/div>\n